|
Lecture Date |
Reading |
Questions |
|
Sep. 5 |
The
Psychopathology of everyday things
|
-
What does the word "Affordance" means? Can you think about a couple of example from your everyday life?
-
What does the author mean when saying that features should be
visible?
Why are not all the feature in a typical cell-phone visible?
-
What is a conceptual model? How
does it influence how we interact with the world around us?
-
Can you think about a couple of good
mapping examples in your everyday
life. Can you think about a couple of difficult to understand mappings?
-
Can you think about a couple examples of
poorly designed feedback from your
everyday life? How causality influence feedback design?
-
Pick one product you are using on an everyday basis and propose 5 to 10
ways to improve it.
|
|
The perfect
brainstorm |
-
What are the differences between a
brainstorm and a
regular meeting?
-
Do you think "How can we improve the usability of MP3 player of our
company?" is a good topic for brainstorming? If yes, why? If no, why not?
-
What are the expected results of a brainstorm?
-
You found a person who seldom speaks during brainstorming. What is the
best strategy to address this problem?
|
|
Sep. 10 |
The designer's
stance
|
-
What are the differences between
designing and
engineering claimed by David Kelly? Do you agree with him? Why or why
not?
-
Why successful design should be done by team not by individual? Compare
the advantages/disadvantages of a big group and a small group in the design
process.
-
What is the benefit of making extra effort at the beginning stage such
as design (rather at the development or the production stages)?
-
What is the
role of failure in design?
-
What is a good environment for conducting design?
-
What is a leading question? Provide a couple of examples from everyday
life.
|
|
Universal
Tools: Recruiting and Interviewing
|
-
What are the
key steps of a successful interview?
-
Criticize the questions below and change them if
needed:
-
"Do you think this keyboard is better than the traditional ones because it reduces the long-term wrist pain?"
-
"Is adding a sliding bar on MP3 player is a good idea for
selecting a song to listen?"
-
"Do you think this functionality is good for students or businessmen?"
-
"When you purchase a digital camera, what is the most important factor in your decision?"
-
"Please choose your favorite design from the pictures below."
-
"Are you willing to pay more (around 10%) for products from well-known companies?"
-
Why is it useful to use
artifacts during an interviews?
-
What are the
key techniques one can use to be sure that an interview is nondirected?
-
What are typical tools you should bring with you during a user interview?
-
What are the
commons problems during an interview?
-
What kinds of information can be acquired by
videotaping that could not be captured on audio?
|
|
Sep. 12 |
Understanding
users: Qualitative Research
Modeling Users: Personas and Goals |
-
Which experience level (beginners,
intermediates and experts) tends to change rapidly and why?
-
Among the tools listed below, which tool is more effective for each
experience level (beginners, intermediates and experts)? why?
-
Compare the
archetypes vs. stereotypes and personas vs. user profiles.
-
You can't always get users' goals directly since they might be inaccurate or unable to articulate
their goals. Then how can you obtain them?
-
Make a context scenario from a primary persona for a portable MPEG-4 Video player. Create a narrative, and present your
narrative to a friend to see if it is complete.
-
What is does the author mean by
Contextual Inquiry?
-
Why does the author believe that designers should focus on Perpetual Intermediates?
-
What is the difference between a
domain expert and a
technical expert?
-
It often said that
designer often has to serve several masters.
What does that means? Provide an example from the reading, and one from your
everyday life. How can personas help addressing this problem?
-
In the early stage of the design, why is it important to focus on
goals, instead of tasks?
|
|
Sep. 17 |
Making a Paper
Prototype |
-
Do you agree with the idea that
paper prototyping is obsolete since we can easily get Wysiwyg editors
(such as the modules in Frontpage, VB or Flash) ? Defend or criticize the
idea.
-
For a web page design, which components could be omitted from the
background in paper prototyping testing and why?
-
Assume you want to develop a DVD rental service (such as
NetFlix). You also want your
service to be accessible on PC and mobile phones. Read the opinions of two experts in
page 78 and decide whether or not to consider the size constraints during a
paper prototyping phase.
-
Is it a good idea to fake images of photos when you design a web
site for digital photo albums? why or why not?
-
What kinds of interactions would be hard to simulate perfectly in paper
prototyping ? Give 2 ~ 3 examples not written in pp.85~87.
|
|
Sep. 19 |
Design: Evaluation |
-
How did the
80/20
principle influence the design of the Palm Pilot interface? Provide
two examples.
-
Rob pointed out that more often
than not, literal translation from PC to PDA format does not work.
Which examples did he give to support that statement? Could you think about
other examples?
-
How did the Palm Pilot team come up
with the overall shape of the
device? How did that influence the screen design? In turn, how did that
choice influence the interface design?
-
Why are hardware buttons so important
for the Palm interface? Why will more flexible software buttons not do?
-
Why was the
Synchronization feature
so important to users? What made it successful?
-
Evaluation was used extensively
during the development of the original Palm Pilot. From the reading, list
the different techniques used, when they were used in the product
development cycle, and their outcome for the product.
-
Explain how redesigning an interface could make a given processor feel
faster. What was Haitani's response to the remarks such as "that's just one
more tap" and "It would only take another second" on the interface design?
-
What is a "Phone test"? Why was it
so useful for the team?
-
Why is it important to strike the
right balance between predictability and consistency?
-
Do you think that it will be
possible to build a PC interface without a Save feature?
|
|
Sep. 24 |
Historical
perspective |
-
What was the key
target persona for the Xerox Star?
-
What are the key technologies that made Xerox Alto/Star possible?
-
Give the advantage/disadvantage of time-shared systems and
stand-alone PC. What did Xerox do to take advantage of these two
apparently different types of systems.
-
Provide several examples in which users studies were used to make
decisions about the final design.
-
What are the key aspect of the Desktop Metaphor? How does it
differ from the a simpler windows based interface? What are the key
elements that make the metaphor work?
-
What is direct manipulation? What are the
key characteristic
of a direct manipulation system? What are the key direct manipulation
features of your favorite drawing program (or presentation program)?
-
Why are mode considered harmful in interface design? How
could Star avoid the use of modes? In what situations should the
modes be allowed?
-
How does the progressive disclosure strategy works? Give specific
examples. Which persona will benefit most from progressive
disclosure?
-
What is the Tool metaphor? Why and how did the Star system
departed from it? What metaphor is used in Windows XP or Mac OS X?
-
Do you think that the use of personas during the design process might
have help avoid the system shortcomings? Provide a detailed explanation
for at least one of the lessons learned from experience.
|
|
Sep. 26 |
The Human
Information Processor |
-
Why is "UMDMSNBC" much
easier to remember than "MCUSMBDN"? How can you apply this fact to UI
design?
-
What are the 2 big assumptions in Dorak keyboard calculation?
-
Among the physical match, name match and
class match,
which matching has the lowest reaction time?
-
What are the factors that reflect hidden constraints in the
Rationality
Principle (P8) on page 86?
-
Provide a 3 sentences description for each of the
3 sub-systems
of the Human Information Processor (Henceforth, HIP).
-
Describe the basic steps in the human Perceive - Recognize - Act
loop. For each steps, describe which sub-systems are involved in this
step.
-
What is Fitts' law? How can it be empirically derived from the
HIP model? How could it be used while designing new computer interfaces
(both hardware and software).
-
According to the HIP model, what are the key steps necessary to
"understand" that a number presented of the screen is odd?
-
What is a perception quantum? How can the length of the quantum
can be measured?
-
How can one explain figure 2.5 page 35?
-
What is the working memory? How does it differ from the
long
term memory? Which everyday interface was designed with the limitation
of the human working memory in mind? How did these limitations shape
the system?
-
What is a chunk? Explain the effect of
chunk-interference.
What is the difference between interference and spontaneous decay
over time?
-
Is the HIP serial or parallel? How do human do
several things at once?
-
Who are the Slowman, the Middleman and the
Fastman?
-
Explain how the HIP can be used to understand
the limit of
human performances? Provide one example. What are the limitations of the
models?
-
How can the HIP used to derive an
optimal rate for motion movie pictures?
-
How two events should be related to appear
causally related? What is the implication for HCI in term of
system
performance?
-
The HIP model states that the basic
Perceived - Recognize - Act
loop is around 240ms. Then, how comes that a pianist can play so fast?
-
What is the power law of learning? How does it relate to the
statement by Alan Cooper that most interfaces should be designed for
perpetual intermediates users?
-
What is Hick's law? How could it be applied to the actual UI
design?
|
|
Oct 1 |
Skill Acquisition Book: "Learning and
Memory", by J. Anderson |
-
What are the
stages
of skill acquisition? Using your favorite sport, illustrate each
stage. What kind of knowledge is used at each stage?
-
What are the
key experimental results that lead us to infer the
existence of motor programs?
-
Not all motor controls involve cognitive control. For example imagine
that while cooking, your hand touch a very hot plate. What will happen next?
At which stage do you think your higher cognitive functions got involved?
-
What are production rules? Provide
two examples drawing
from your personal experience.
-
In figure 9.6 subjects often have difficulty moving from state 6
to 7. How does the reading explain this fact? Can you think about a similar
example which happened to you?
-
What are the key concepts used to describe
human problem solving?
Explain them. As an example, contrast the problem solving description page
330 and page 331.
-
How flexible are
motor programs? Provide example(s) of how
they can or cannot be re-targeted.
-
What is the role of
feedback in skill acquisition? Which
experiment seems to validate Schmidt schema theory? Why?
-
Provide two examples in which the
theory of skill acquisition could help interaction designers (one for which it will predict how a
feature will improve performance or comfort, and one for which it will
predict a possible problem).
-
Compare recall memory and
recognition memory and explain
how do they interact. Which one is more difficult: recognition or recall?
|
|
Oct 10 |
Information Processing and Skilled Behavior
Book: "HCI Models, Theories, AND
Frameworks : Toward A Multidisciplinary Science", By J. Carroll. Chapter 4. |
-
Why is it that low
level models such as Fitts' law are not always sufficient to
perform successful task analysis?
-
What are the key elements of a GOMS description? Describe
each of them. What are the assumptions made by this family of models? What
are the key restrictions of such models?
-
You are in front of your computer about to write the answer for Question
#4 of HW#4. Describe your goals and sub-goals to carry this
task. Imagine now that you are performing the same task in front of a new
word processor you have been using for a day or two. How will your goals and
sub-goals change in that case?
-
How many ways are there to select a paragraph
in your favorite
text editor? Describe them all using CMN-GOMS.
-
Looking back at all the possible way to select a paragraph, what are the
heuristics a typical users will use to know which techniques to use?
-
Build a CMN-GOMS description of the following task: copying a
paragraph from one the beginning of a long document to the end.
-
What is the KLM model? How does it relate to the
CMN-GOMS?
What are the pros and cons of this model? For what kind of
analysis is this model used?
-
Compare and contrast the KLM, the
CMN-GOMS and CPM-GOMS.
Make a schedule chart of CPM-GOMS model of typing "hello
world" (Use extreme-expertise assumption). Do you think the total
predicted time of CPM-GOMS is significantly different from the
estimation of KLM or CMN-GOMS? Why?
-
What was the goal of Project Ernestine? What were the
results?
How come the predictions of CPM-GOMS were more accurate than the non-cognitive predictions?
-
In Project Ernestine, the manufacturer of the new system
claimed that it significantly simplified the operator task. Is it
true? Why did this simplification backfire?
|
|
Oct 15 |
Cognitive
engineering; Direct Manipulation Interfaces
Book:
"User Centered System Design", by Donald Norman and Stephan Draper
|
-
What is Direct
Manipulation? What are the key aspects of a direct manipulation
interface? Provide some examples from an operating system you are
using on an everyday basis.
-
What are the
claimed benefits of direct manipulation
interfaces? Do you agree with them?
-
What is the
gulf of execution? What is the gulf of evaluation?
Using everyday life example describe for each gulf a case in which the gulf
is narrow and the case in which the gulf is wide. How can
computer interface help in reducing these gulfs? Why isn't automation
always the answer?
-
What is the concept of
engagement? How does that relate to direct manipulation interfaces? What are the key interface
characteristics that will promote engagement? Is this concept task
or expertise specific?
-
What are semantic and
articulatory distances? How can one
reduce semantic distances? How can one reduce
articulatory distances?
-
What is the concept of
inter-referential I/O? How does it relate to
direct manipulation?
-
Do you think that a
direct manipulation interface is always
the best solution? Justify your answer.
-
Give a class of tasks for which a
textual interface might be
faster than a direct manipulation interface.
-
Some well known and accepted interface has been
voluntary designed with
a large Gulf of Execution. In which class of tasks a wide gulf of
execution might be a desirable feature?
-
What is the
Turing tar-pit? How does it apply to the design of
human computer interfaces?
-
How can expertise (or
training) "reduce" the gulf of
execution and evaluation. Give one example in each case.
-
Classify these interfaces in the space of interfaces in
Figure 5.8.
-
Deleting a file by drag-and-drop to the trash can icon
on the computer desktop;
-
Changing the current directory by typing "cd" in Unix
terminal when the prompt shows the current directory;
-
Handling an icon of a file with no extension and no
linked application
-
Deleting a file by "rm filename" in Unix;
-
Mounting a disk at a specific mount point in your
Unix directory structure;
-
Programming a complex interface using a visual
programming environment;
-
Looking at a
typical word processor, when do you think the direct
manipulation approach breaks down?
|
|
Oct. 22 |
Evaluating the design without users
Book: "Task-Centered User Interface Design" |
-
When and why is it
useful to perform software evaluation without users?
-
Compare the 3 approaches for evaluating an interface in the absence of
users. Can we find the same problems with each approach or each approach
uncover different problems? What is the authors' recommendations on how to
use these approaches in the design process?
-
What are the risks associated with any of the "without users" evaluation
techniques? How could one alleviate such risks?
-
How can the design of personas help a designer to perform a effective
walkthrough? Provide one or two examples. How can a paper interface help a
designer during a walkthrough evaluation?
-
Given a 2 columns by 4 row table in Excel (or any other spreadsheet
program), perform a cognitive walkthroughs for creating a bar-graph based on
this data. Perform a heuristic analysis for the same task.
-
How much can the designer experience (both in general and with respect
to a specific group of users) influence the result of "without users"
evaluation? Why? Does it depend on the technique?
-
Looking at these techniques, how useful will it be for a young designer
to be attentive to every mishap that happen to him/her and people around
him/her? Explain your answer.
-
Explain the difference between evaluating and validating an interface.
-
What are the 9 heuristics proposed by Nielsen. For each heuristics,
describe one example where the heuristic has been respected, and one when it
has been violated. In both case, explain the impact on users. What class of
problems will these heuristics have difficulty to identify? Why?
-
Compare and contrast the use of the "formal" and "back-of-the-envelop"
action analysis. In particular which one is most likely to be used as a
validation technique and which one is most likely to be used as an
evaluation technique? Perform a back-of-the-envelope action analysis for
taking a picture with your cell-phone (or playing a given piece of music on
your MP3 player).
|
|
Oct. 31 |
There's more
to interaction than meets the eye,
Book:
"User Centered System Design",
by Donald Norman and Stephan Draper |
-
What are pragmatics? Why are
they so important to the design of efficient interfaces?
-
According to Bill Buxton, what is the main problem with interface design
from and ergonomic point of view? How can a physical anthropologist
(described page 319) conclude that we human have two hands, but one arm
larger than the other?
-
What is a virtual device? From an implementation point of view, why is it
useful to talk about virtual devices? Do the two device presented figure
15.2 A and 15.2 B belong to the same virtual device class? Why? Are they
equivalent from a user perspective?
-
Why is the idea of "making task specific device" unrealistic?
-
What is a cross-modality mapping? Why can it cause problem? Give an
example.
-
Buxton describe a drawing game using a Skedoodle and a Etch-a-Sketch
device. Why is it that you will always win the game? Explain your answer in
term of device design. Can you come up with the always-win strategy on
"mouse" vs. "keyboard" for drawing.
-
What is a the Nulling problem. How can it be addressed?
-
What does Buxton means by phrasing of gestural input?
-
How two-hand interactions might help user during everyday computing tasks.
What are the possible drawback of two handed interactions? In non-computer
related task, how often does one used both hands? Do you think that the role
of each hand is symmetrical? Why don't most systems encourage two-handed
multiple device input?
-
What are the advantages of designing a system in a layered
manner?
|
|
Nov. 5 |
Organization and visual
structure,
Book: "Design Visual Interfaces", by Kevin Mullet and Darrell
Sano |
-
Briefly explain key
benefits introduced by structure.
-
What is the meaning of Gestalt? Briefly describe the
Gestalt
principles.
-
First, look at Figure 97 on page 92. Can we say similarity is more
important than proximity in grouping ? If yes, why? If no, why not?
-
How can asymmetric layout achieve balance (not producing a sense
of instability) and equilibrium? How can you balance the window in Figure
114 (page 104)?
-
List the advantages/disadvantages of symmetry.
-
What are the two most important tools for constructing
visual hierarchies?
And which one of the two is the most important (perceptually powerful and
immediate) means of establishing relationship among elements?
-
How can we produce optically equivalent scaling for circles,
squares and diamonds when we design icons ?
-
What is negative space? What is the use of negative space? Isn't
it a waste of expensive space? Should we consider this technique
even when we design UIs of handheld devices (such as Palm pilot)?
-
Using the techniques described in this chapter, how can one influence
the way users will naturally scan a display. Pick two ads in a
magazine and analyze their layout. What is the author of the ad is trying
to do?
-
Propose a new design for Figure 119 or Figure 120a.
|
|
Nov. 7 |
Escaping
Flatland,
Book:
"Envisioning Information", by Edward Tufte |
-
How does the "small
multiples" display shown page 28 work? For what kind of data can this kind
of display be used?
-
When do you think that using a table of number might be more powerful
than using a graph representing the same numbers?
-
What are the key features of a "Micro/Macro" display? Explain your
answer using the figure page 23 as an example. How many dimensions are
displays on the figure page 23?
-
What is Chartjunk? How can it distract viewer for the underlying
information represented by a graph?
-
What are the differences between data, information and knowledge? How
can information visualization reduce the gap between data, information and
knowledge?
-
What does Tufte mean when he says that information visualization
designers are attempting to escape FlatLand?
-
How did Galileo come to the conclusion that the sun spots were on the
surface of the sun? How important was information visualization to convey
his discovery to others?
-
Is the display shown on page 25 useful for train passengers? Is it
useful for the train operators? Assuming one is using the notation of the
display on page 25, is it safe for the lines representing two trains to
cross on a single track section of the line? Why?
-
What did Paul Klee write on the reasons that make it difficult to have a
conception of a whole constructed from parts belonging to
different dimensions?
-
Why does the author think the "planetary machines" in page 16 committed a
grave sin of information design?
-
Compare the time table for a JAVA railroad line and the timetable of
AMTRAK
Northeast Corridor 2 line.
-
Is bilateral symmetry always a waste of space? What are the benefits of
bilateral symmetry?
-
What are the requirements of high quality map? Compare the concepts of
maps and posters in this reading. Do you agree with author's thought on
maps and posters?
|
|
Nov. 12 |
Setting the
Stage for Discovery,
Book:
"Science And Its Ways Of Knowing", by John Hatton and Paul Plouffe |
-
Answer the 5 questions
on page 118.
-
What are the differences between the discovery and the validation process?
Are both equally methodical?
-
What does Albert Szent Gyorgyi mean by: "Discovery consists of seeing
what everybody has seen and thinking what nobody has thought"?
-
What is the role of failure in the discovery process? Should a failure
be seen as a negative or a positive part of the discovery process? Explain
your answer.
-
What does it mean to set the stage for discovery? How could you change
you everyday routine to enhance your chance of making a discovery?
-
Compare and contrast the commonly believed story about Pasteur discovery
of immunization and the way it really happened.
-
What is the role of playfulness in the discovery process? How a playful
mind might help seeing what others have not seen?
-
What is the definition of "intuition" by this reading? What is the
meaning of the sentence "The reward for the internalization (personal
engagement) of subject matter is intuition"? What's the role of intuition in
the discovery process? Does the use of intuition mean that the discovery
process is mostly random and influenced by chance events?
-
Criticize the claims below:
"Since in many cases, by no means all, the main activities related to
discovery are not acknowledged by the prevailing views of how scientists use
logic and reason, the process of discovery is illogical by nature"
"The noble discovery can be found only through the anomaly or unexpected
results"
|
|
Nov. 19 |
Introduction to Usability Test Facilitation
Book: "Paper Prototyping", by Carolyn Snyder
Usability Tests
Book:
"Observing The User Experience", by Mike Kuniavsky |
-
What are nonspecific
utterances and why are they important?
-
Give 2 examples of users with an agenda. How can the experimenter keep them
focused?
-
Why is being funny as a facilitator during the usability test not
encouraged?
-
In most cases, usability tests are done after the features set has been
locked and it's too late to make any fundamental changes. Some people
criticize usability tests as to be useful only for the next version. Do you
agree on their opinion? Support or refute it.
-
What is a competitive usability test? What are the pros and cons of it?
-
What are the task-based interview and a hybrid interview? Compare them.
-
Explain the 3 stages of the analysis process and 3 sets of observations to
be collected. Which set of observations is most important? why?
-
What is the primary purpose of an Informed Consent Form? What are the
key parts of that form? When shall it be used?
-
Carolyn Snyder highlights 3 main roles for the facilitator. Name and
describe each role.
-
What are the advantages and possible drawbacks of co-discovery? Do you
think it is best to use strangers or friends as co-discoverers?
-
During user testing, what should the facilitator do if a participant get
stuck? What are the possible drawbacks of offering help too rapidly? In what
kind of circumstances, can a moderator suggest an idea to a user without
providing any bias?
-
During user testing, how important is it to carefully select participants? What are typical criteria used? Who are the best
participants to
invite during the recruiting step and why? What groups of people should be
considered as being not eligible?
-
What is a reasonable number of participants in a qualitative study? What
parameters might influence your answer? Given a fix number of participants,
is it better to run several small study or one big one? Why?
-
What are the pros and cons of writing a script for usability studies?
-
Describe a typical usability study setting. What elements might feel
threatening to participants? How can this problem be alleviated?
-
Is it important for the development team to witness usability testing?
Why?
|
|
Nov. 26 |
Quantitative analysis of scrolling techniques
by
Ken Hincley, Edward Cutrell, Steve Bathiche and Tim Muss, Published in
SIGCHI 2002. |
-
Fitts' law has been known as a method to predict the time required to move
from a starting position to a final target area (pointing action). How can we
apply Fitts' law to a scrolling task? What is the appropriate interpretation
of D and W for a scrolling task? Compare the goal of the traditional Fitts'
law and that of Fitts' law for scrolling in this paper.
-
Explain Figure 1. Why is the crossover effect important in comparing
scrolling techniques?
-
What is the "two-handed approach" on document navigation techniques? From
your experience, do you think that the two-handed approach would be better
than the one-handed approach?
-
What are the main hypotheses presented in this paper?
-
What are the main contributions presented in this paper?
-
According to authors, what are the pros and cons of the ScrollPoint
device? What about the ScrollWheel?
-
How do the authors propose to address the main limitation of ScrollWheel?
Which observation did lead the authors to their solution? Is this method used
for other input devices?
-
Which tasks were selected for this experiment and why? Do you think that
these tasks are representative of users activity and make it easy to gather
reliable measurements?
-
What is the experimental design?
-
How were subjects selected for this experiment? What was the experimental
procedure?
-
What are the results of the experiment?
-
What is the qualitative feedback gathered by the authors?
-
Looking at the results presented in this paper, propose a new design for a
mouse based scrolling mechanism.
|
|
Nov. 28 |
The computer
for the 21st century (handout) |
-
What is the meaning of the
sentence that "the most profound technologies are those that disappear" ?
Explain the previous sentence, and provide an example related to computer technology.
-
Give two examples of technologies which "weave themselves into the fabric
of everyday life"? How do you think these technologies were received when
they were first introduced?
-
What does the author think is problematic about virtual reality? How could
you explain his point of view? Do you think that his claims are application
dependent?
-
What are the three scales of computing according to this paper? What is
the mapping between devices and scale of use in the system presented in this
paper? What are the main functions of each device?
-
What are the crucial differences between a pad and a conventional portable
computer?
-
What are the 3 parts of the technology required for ubiquitous computing?
Rank them by their degree of difficulties, and give a plausible solution for
the problem of each part.
-
What kind of social issue does the author point out about the scenario of
Sal's day?
-
Do you think that the vision proposed here will help everyday users
address the information overload many are facing?
-
For each prediction presented in the paper, explain how accurate this
prediction was. What was the role of technology and/or social constrains in
making a prediction succeed or fail?
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In the scenario presented at the end of the article, Sal found her manual
because it was equipped with a digital tag. As illustrated by the story, there is a
drawback of such approach for a manual. What is it? How will you address it?
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Dec. 3 |
Growing Up:
Moving from Technology-Centered to Human-Centered Products
Book:
"The invisible computer", by Donald Norman |
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Pick a technology used
extensively today, and draw a parallel between this technology and the watch
technology. When did the technology you picked cross the Chasm described by
Moore.
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What is the posture of the popular press during the technology-driven (or
feature-driven) phase? What are the problems with their approach? How valid
are their measurements? What are the effects of such measurements on products?
In the long run, does this feedback help the intended users?
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Compare early adopters and late adopters. Give examples off each adopter.
What do they want from the products? What would be appropriate strategies to
develop or sell your products to the early/late adopters?
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What are the key characteristics of mature markets? What are the driving
forces in such mature markets? Explain them. Provide an example of mature
market today.
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Since the market is dominated by late adopters in number, sometimes we
underestimate the importance of early users. What is their role in the
development of a new industry?
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As a CEO of a company, what problems are you facing while crossing the
chasm (what Moore calls the Tornado)?
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What are the 3 legs of human-centered product development? Describe them
and explain how they relate to each others.
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Some might think that you should focus more on the user experience from
the beginning of the product development because eventually late adopters
choose the product by it. Criticize this way of thinking using the case of
the Xerox Star and IBM PC (or Apple II).
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What is a "killer application"? Using the case of Gertrude, explain how a
killer application can bootstrap a full industry. What is the meaning of the
"positioning" of the product? Why is it important?
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What is the difference between users and customers?
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