Table of contents: Every page Compressed Highlights Front Cover p.1 Personal editorial p.2 Articles: What's wrong with advertising p.3 New film service planned to aid in training sales people p.4 When good ad-men work together p.6 , p.7 Viva voce advertising - potent publicity p.8, p.9 The kind of convention we want p.10, p.11 Glorifying the Annual Sale p.12, p.13 New Method of Fur Storage p.14 There's a Place you Want to Go to . . . p.15, p.16, p.17 Tell me what you read p.18, p.19 Planning a Store-Wide Sales Event p.20, p.21, p.22, p.23 Dramatizing the Customer p.24, p.25 What to look for in an advertising manager p.26 Many Stores Take Membership p.27 Traffic work in the retail store p.34, p.36 Rolls on signal p.35 The Controllers' Forum: Solution of Returned Goods Problem p.28, p.30 , p.32 Advertisments: 72 years of fair dealing..(ad) p.5 Merchandise Managers' Group Convention Program (ad) p.i The merchant's manual (ad) p.ii The Harvard survey of operating expenses (ad) p.iii Official N.R.D.G.A publications (ad) p.iv Because it pays (ad) p.29 Walker Electric Trucks (ad) p.31 Proven sales promotion power (ad) p.33 What good is a size ticket (ad) p.37 Table of Contents Back Cover Inside Back Cover link to list with every page link to compressed list Web Accessibility
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