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Table of contents:

  • Front Cover p.1
  • Personal editorial p.2

    Articles:
  • What's wrong with advertising p.3
  • New film service planned to aid in training sales people p.4
  • When good ad-men work together p.6 , p.7
  • Viva voce advertising - potent publicity p.8, p.9
  • The kind of convention we want p.10, p.11
  • Glorifying the Annual Sale p.12, p.13
  • New Method of Fur Storage p.14
  • There's a Place you Want to Go to . . . p.15, p.16, p.17
  • Tell me what you read p.18, p.19
  • Planning a Store-Wide Sales Event p.20, p.21, p.22, p.23
  • Dramatizing the Customer p.24, p.25
  • What to look for in an advertising manager p.26
  • Many Stores Take Membership p.27
  • Traffic work in the retail store p.34, p.36
  • Rolls on signal p.35

    The Controllers' Forum:
  • Solution of Returned Goods Problem p.28, p.30 , p.32

    Advertisments:
  • 72 years of fair dealing..(ad) p.5
  • Merchandise Managers' Group Convention Program (ad) p.i
  • The merchant's manual (ad) p.ii
  • The Harvard survey of operating expenses (ad) p.iii
  • Official N.R.D.G.A publications (ad) p.iv
  • Because it pays (ad) p.29
  • Walker Electric Trucks (ad) p.31
  • Proven sales promotion power (ad) p.33
  • What good is a size ticket (ad) p.37
  • Table of Contents
  • Back Cover
  • Inside Back Cover

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