Table of contents: Every page Compressed Highlights Front Cover p.1 Personal editorial p.2 Articles: What's wrong with advertising p.3 New film service planned to aid in training sales people p.4 72 years of fair dealing..(ad) p.5 When good ad-men work together p.6 , p.7 Viva voce advertising - potent publicity p.8, p.9 The kind of convention we want p.10, p.11 Glorifying the Annual Sale p.12, p.13 New Method of Fur Storage p.14 There's a Place you Want to Go to . . . p.15, p.16, p.17 Tell me what you read p.18, p.19 Planning a Store-Wide Sales Event p.20, p.21, p.22, p.23 Merchandise Managers' Group Convention Program (ad) p.i The merchant's manual (ad) p.ii The Harvard survey of operating expenses (ad) p.iii Official N.R.D.G.A publications (ad) p.iv Dramatizing the Customer p.24, p.25 What to look for in an advertising manager p.26 Many Stores Take Membership . . p.27 The Controller's Forum Solution of Returned Goods Problem p.28, p.30 , p.32 Because it pays (ad) p.29 Walker Electric Trucks (ad) p.31 Proven sales promotion power (ad) p.33 Traffic work in the retail store p.34, p.36 Rolls on signal p.35 What good is a size ticket (ad) p.37 Table of Contents Back Cover Inside Back Cover link to list with highlights link to list with every page