Social
Support: Trust
§Invite
participation by ensuring trust
]Disclose patterns
of past performance
]Provide
references from past and current users
]Get
certifications from third parties
]Make policies for privacy
& security easy to find & read
§Accelerate
action by clarifying responsibility
]Clarify each
participant's responsibilities
]Provide clear
guarantees with compensation
]Describe dispute
resolution and mediation services
Communications of the ACM, Dec.
2000, Special Issue on Trust