2)
Social Support: Trust
ZInvite
participation by ensuring trust
]Disclose
patterns of past performance
]Provide
references from past and current users
]Get
certifications from third parties
]Make policies for
privacy & security easy to find & read
ZAccelerate
action by clarifying responsibility
]Clarify each
participant's responsibilities
]Provide clear
guarantees with compensation
]Describe
dispute resolution and mediation services
Communications of the ACM, Dec.
2000, Special Issue on Trust