Tech Report HCIL-2007-29

Tue Dao, H., Bazinet, A., Berthier, R., Shneiderman, B.
NASDAQ Velocity and Forces: An Interactive Visualization of Activity and Change
HCIL-2007-29

NASDAQ Market Velocity and Market Forces are two relatively new data products that attempt to capture market sentiment, something that was previously only observable if one was on a trading floor. Given the transient and temporal properties of the data, we were challenged to create a visualization that would highlight the ever-changing qualities of Velocity and Forces. To that end, we developed FireStox, a web application that provides unified representation and filtering solutions to help market researchers observe the behavior of these metrics for one or many companies throughout the course of a trading day.