Skip to main content



HCIL-2011-13

Violi, N., Shneiderman, B., Hanson, A., Rey, P. (June 2011)
Motivation for Participation in Online Neighborhood Watch Communities: An Empirical Study Involving Invitation Letters
Proc. IEEE Conference on Social Computing 2011 (October 2011, Boston, MA), IEEE Press, Piscataway, NJ, 760-765.
HCIL-2011-13

This paper presents a three-part experiment designed to investigate the motivations of users of a community safety and neighborhood watch social networking website. The experiment centers around an intervention into the invitation system that current users employ to invite nonmembers to join the site, and involves several versions of an invitation email which differ by expressing one of four possible motivations for using such a site. The research presented investigates how potential users' choice of whether or not to join the site is affected by the use case presented by the invitation. It also includes an investigation of the motivations of current users of the site, as reported in an online survey. The experiment yielded no significant difference in responses to the emails. Overall, invitations that included a specific motivation slightly outperformed those which did not, but not to a statistically significant degree. We conclude that although users have specific motivations for using the site, as reported in the survey, attempting to increase response rates to invitation emails by suggesting use cases of the site is surprisingly unlikely to be successful.



EventFlow Screenshot

EventFlow
More information

Tech Reports
Video Reports
Annual Symposium

News
Seminars + Events
Calendar
HCIL Seminar Series
Annual Symposium
HCIL Service Grants
Events Archives
Awards
HCIL Conference Travel Award
Job Openings
For the Press
HCIL Overview
Become a Member
Collaborators
Collaborating Groups + People
Academic Visitors
Join our Mailing List
Contact Us
Visit Us
HCIL Store
Give the HCIL a Hand
HCIL T-shirts for Sale
Our Lighter Side
HCIL Memories Page
Faculty/ Staff
Students
Ph.D. Alumni
Past Members
Research Areas
Communities
Design Process
Digital Libraries
Education
Physical Devices
Public Access
Visualization
Research Histories
Faculty Listed by Research
Project Highlights
Project Screenshots
Publications and TRs
Videos
Books
Products
Presentations
Studying HCI
Masters in HCI
PhD in HCI
Visiting Scholars
Class Websites
Sponsor our Research
Sponsor our Annual Symposium
Active Sponsorship
Industrial Visitors