Table of contents:

	Front Cover p.1
	Personal editorial p.2
	What's wrong with advertising p.3
	New film service planned to aid in training sales peoplep.4
	72 years of fair dealing..(ad) p.5
	When good ad-men work together p.6
	When good ad-men worktogether (cont.) p.7
	Viva voce advertising - potent publicity p.8
	Viva voce advertising - potent publicity (cont.)p.9
	The kind of convention we want p.10
	The kind of convention we want (cont.) p.11
	Glorifying the Annual Sale p.12
	Glorifying the Annual Sale (cont.) p.13
	New Method of Fur Storage p.14
	There's a Place you Want to Go to . . . p.15
	There's a Place you Want to Go to . . . (cont.)p.16
	There's a Place you Want to Go to . . . (cont.)p.17
	Tell me what you read p.18
	Tell me what you read (cont.) p.19
	Planning a Store-Wide Sales Event p.20
	Merchandise Managers' Group Convention Program (ad) p.i
	The merchant's manual (ad) p.ii
	The Harvard survey of operating expenses (ad)p.iii
	Official N.R.D.G.A publications (ad) p.iv
	Planning a Store-Wide Sales Event (cont.) p.21
	Planning a Store-Wide Sales Event (cont.) p.22
	Planning a Store-Wide Sales Event (cont.) p.23
	Dramatizing the Customer p.24 --
	Dramatizing the Customer (cont.) p.25
	What to look for in an advertising manager p.26
	Many Stores Take Membership .. p.27
	Solution of Returned GoodsProblem . . p.28
	Because it pays (ad) p.29
	Solution of Returned Goods Problem . . . (cont.) p.30
	Walker Electric Trucks (ad) p.31
	Solution of Returned Goods Problem . . . (cont.) p.32
	Proven sales promotion power (ad) p.33
	Traffic work in the retail store p.34
	Rolls on signal p.35
	Traffic work in the retail store (cont.)p.36
	What good is a size ticket (ad) p.37
	Table of Contents
	Back Cover
	Inside Back Cover

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