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Language & Culture

Western, Eastern, developing...

Personality

Introvert vs extravert

Thinking vs feeling

Risk aversion

Locus of control

Planful vs playful

User diversity: Accommodate different users

Skills

Computer newbie to hacker

Knowledge

Domain novice to expert

Figure 4: The second challenge is to accommodate the enormous diversity of users.

Age Young to old

Gender

Male or Female

Income

Impoverished to wealthy

Disabilities

Visual, auditory, motoric, cognitiveDisabling conditions

Mobility, injury, noise, sunlight

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