Why I returned my Apple TV
In my continuing quest to make my life easier, I thought I'd try Apple TV to avoid driving to the video store (which is long past being tolerable to me), and to get some actual HD content for my year-old HDTV.
Like many things Apple, it is brilliant in so many ways, while falling flat in others. In this case, the problems, interestingly, are interface and content. They nailed the core issues (which is why I bought it in the first place), which are ease of access and integration. You can browse the store on your TV (without having to use your computer), download stuff - and automatically sync with your computer and iPhone so all your stuff is wherever you want it, and all automatically backed up. But this is where the magic ends.
The interface, while glossy, lush and beautiful, is hugely harmed by that puny little remote control. After using the Tivo for a year, and enjoying the world's best remote control, Apple's was just too pathetic to use. It is so small that it was at huge risk of being lost, and we had to institute strict family rules about its placement. The buttons are so hard to press, that I actually started to get AppleTV-thumb and had to switch fingers to press it. And the interface is totally image based - there is no way to link through metadata. You can't find an interesting movie, and look for others with the same actor, etc.
As for content, well at first glance it looks good, but it just isn't very deep. I knew the numbers were low compared to other options, but I didn't realize that the HD content is almost nonexistent. And given that my tastes don't seem to run in the same direction as Apple's very mainstream content, I could only find a handful of HD movies that I actually wanted to watch.
Then, just as I began to realize that these were going to be very high priced movies for which I would also have to endure a pained thumb, Netflix announced their upcoming distribution for 12,000 shows on Tivo. I had one day left to return my Apple TV, and so I did.
Steve Jobs has been calling Apple TV his "hobby", to avoid the criticism about it's lackluster performance. I should have listened to him.