  The payoff. Remember how I spent all of last week practically living at work getting ready for a new-business pitch? (In case you lost track amid all my bitching, it was six 13-hour days and one Sunday. ) Well, we got the business. Woo-hoo! That woo-hoo has a huge caveat, though; while new business is always good for business, this new client looks to be rather boring -- from its dated branding to its limited market share to the yawn-fest of a segment it occupies. And while I'm sure Cleveland is a lovely city, I'm not looking forward to traveling there for concept presentations. 
