  Bloggers tend to be more aware consumers, and as urlLink the largest borderless united cultural group in the world , we bloggers have an unprecidented capacity to enact social change through our spending and linking.
Today the urlLink Guardian features an article that reviews which consumer actions have been successful, and what success looked like for those lucky few. "The X factor in last year's Burma Campaign boycott of Triumph, the lingerie manufacturer, was the advertising. It showed a model wearing a barbed-wire bra under the slogan "Support breasts not dictators". Customer complaints and reports of middle-class women returning their bras to Selfridges proved too much for Triumph - it was out of Burma within two months.
But even Mark Farmaner, the media and campaigns coordinator, says boycotts are not always the most effective strategy. "We look at how a company is vulnerable," he says. "Sometimes boycotts are the way to do it, other times it is via shareholders, or protests outside the head office or the store to get media attention. Or it can be behind-the-scenes lobbying with the threat of a boycott in the background. " 
