  urlLink The New York Times > New York Region > In Fetal Photos, New Developments : "For a few hundred dollars, expectant mothers can get sepia-toned prints to give to their families and friends, a CD-ROM with the pictures so they can be e-mailed around the world and a DVD with a 20-minute video of the fetus squirming in the amniotic sac.
In an age of medical marvels, nothing would seem out of the ordinary about this experience, except that these ultrasounds are not being performed in doctors' offices or medical clinics, but at fetal photo studios that have been opening across the country in recent years and arrived in Manhattan in March.
Mrs. Fronimos, 29, was a client at A Peek in the Pod, just off Madison Avenue on the Upper East Side, in a neighborhood of trendy maternity and children's stores. The top-of-the-line ultrasound package at the studio, including prints, CD-ROM and DVD, costs $295. But along with keepsake pictures, the new studios have generated a good deal of concern. They are not subject to regulation, and anyone with an ultrasound machine - the best cost upwards of $150,000 - can open up shop. " 
