  Action Item - urlLink Kids Should Get Big Bird, Not Big Mac When kids sit down to watch Sesame Street, they will now get a "corporate sponsorship message" from McDonald's.
The message shows a flower blooming in a pot emblazoned with a McDonald's logo; happy children stand atop the earth with the famous golden arches below, promoting yet more brand recognition for the largest fast food chain in the world. Sesame Street thus becomes yet another advertising vehicle for McDonald's, hooking a new generation of children on its high calorie, high fat, junk food -- junk food that has helped cause an epidemic of childhood obesity and soaring rates of type 2 diabetes, hypertension and other serious illnesses among children.
Sesame Street is one of the most popular children's television programs on PBS. Parents expect the popular children's show to educate their children about letters, numbers and healthy lifestyles, not entice them to eat more empty calories. Click urlLink here to tell Gary E. Knell, CEO of Sesame Workshop, to stop running corporate sponsorship messages for McDonald’s before or after Sesame Street. 
