  I was reading urlLink Seth Godin's Book urlLink "Unleashing the Ideavirus" and on page 152. Seth points out that if you can get all your sneezers of your target group in one place and get their undivided attention and make a genuine impact on them, that will turn into big sneezing, big sales, big growth, and big profits.
On that thought, regarding the Hep Hop, my target is High School students, and my more direct target is drama type high school students. If I could get involved with the state speech competitions and host a swing dance there and give away free stuff to the students and win them over to the idea of the Hep Hop, and it's promotional plan.
Then these powerful sneezers will go back to their respective schools and what will they talk about to the team members that look up to them as the best in their school? The Hep Hop. And if they enjoyed it, they'll be pushing others to go so that they can win more free stuff and come for free to the events.
We can set up within that referral program that the top referrers each month get amazing prizes like free lessons and free admission, that way these people are becoming better dancers in the meantime, making them into even more powerful and more educated sneezers. We can give away t-shirts and free passes for lessons and have people "sign-up" to be on the Hep Hop promotion team to get the free stuff. Once they sign up they get the free stuff and a packet on how to get more free stuff. Then set them loose and give them a great time at the evening dance which would be right after the awards ceremony.
Too bad it's already over for this year. There have got to be other events which bring together the cream of the crop of the drama type kids from each school to one place to hit them all at once. Thespian conventions. All state band/choir. Boys State / Girls State (these aren't the thepian types, they're kids intersted in polotics, but they are usually influential people in their schools, and there is someone there from nearly every school in the state, and there is a dance at the end of the weekend with the Boy State boys and Girl State girls.
and they're all would be seniors in high school. 
