  Whimsical Googlism on a rainy saturday afternoon, following a night of rather too much fun: starting point was simply the palindromization of data into atad. in one parallel universe, ATAD refers to some kind of sewage urlLink treatment process , the TAD part of things being Treatment And Delivery - but I never caught what the A stood for. But in an urlLink entirely other universe , Atad was a place where Joseph and his brethren, when on their way from Egypt to Hebron with the remains of their father Jacob, made for seven days a "great and very sore lamentation. " ( urlLink Gen. 50:10,11 ) 
