  "How do you prove your worth to clients in today's difficult economy? One of the tools in my arsenal that has proved tremendously effective is a website evaluation (or assessment). Performed as part of a sales proposal, a site assessment can help you speak knowledgeably about solutions to your potential client's problems. As part of a discovery phase of a project, it can help uncover opportunities for improvement. Additionally, it can serve as a benchmark to be tested against later in the design process. " 
