  Sensis Plot to Wack Google & nbsp;  Telstra& 8217; s Sensis Corporation is planning to enter the Australian Search Market with a product aimed at the youngsters. nbsp;
 Many of you may recall that Sensis bought up Looksmart&
8217;
s assets after the marriage between NineMSN and Looksmart dissolved in January of this year.
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 Now they are letting the world know what they are planning to do with this technology one media release at a time.
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 So let us look at what Sensis does:
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 White Pages Book and urlLink website Yellow Pages Book and urlLink website Map directions via urlLink Whereis &
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 Well now they are going to do a Search Engine with contextual based adds using the Looksmart technology.
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 Anyone remember the failed Telstra. com portal for the late 90s?
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 It failed because well,  it was Telstra doing it.
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 More than that,  Telstra just couldn&
8217;
t compete with the likes of NineMSN and Yahoo.
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 Anyways,  the article is kind of interesting.
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 Apparently Sensis is planning to take on Google but I would suggest that Overture is being the more aggressive P4P provider in the Australian Search Market at the moment.
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 How many deals have they signed recently?
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 Mel Boche ( formally of urlLink AltaVista Australia )  and now urlLink Overture Australia has been having more press releases than you can poke a hot contextual add at and has stated they want 80%  of the contextual search market in Australia .
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 Also quoted in the article is my friend Gavin Appel .
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 Well done for getting your name in lights Gavin .
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 So if you feel that way inclined,  read all about the Sensis search product at urlLink news. com. au.  Be warned,  a long article.
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 Seems that Sensis is following the Microsoft tactic of & 8220; if you haven&
8217;
t built it yet but are currently building it,  then send out a press release a week until you have finished& 8221;
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 Dazzle them with PR bullsh*
t.
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 End of Rant.
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