  The first reports of the game began around July 16, 2004, when some prominent members of the ARG community received jars of honey in the mail , in which the letters spelling out "ilovebees" were immersed. At around the same time, an advert for Halo 2 shown at screenings of I, Robot at Loews Cineplex theatres flashed a link to www.ilovebees.com, which is ostensibly a site related to beekeeping. The site, however, was covered in content that did not pertain to bees at all, but was instead some form of gobbledygook. This link quickly spread amongst Halo fansites and ARG sites. Shortly after the site was "attacked", the webmaster created a webblog stating that something had gone wrong, and the site itself was attacked. Later entries state that her attempts to fix it were in vain. - Wikipedia 
