  urlLink Linked here is an important Business Week cover story that details media fragmentation and the resulting shift to micromarketing that is quickly redefining advertising. The story is important because it's the most comprehensive article written on the topic by a widely distributed and respected source.
Of course, this is the stuff we've been preaching for years, and we're excited to start seeing huge marketers like P&G, Coke and others not only deploying innovative campaigns but seeing much more cost-effective results. Some highlights: "You find the people. You are very focused on them. You become relevant to them" - P&G "We are a big marketer. We are not a mass marketer. " - McDonald's "They are spending about the same money and getting three times the lift.
" - Banc of America analyst "The Internet has shaken off the effects of the bursting of the dot-com bubble and now is rapidly coming of age as an advertising medium. The crude banner and pop-up ads that initially defined online advertising are giving way to larger and more refined formats. " - BW Download our case study on urlLink ING Moneymentor (pdf) to see how Armchair made this work for them, or go ahead to the Business Week article: urlLink Link 
