  Recently a friend of mine had come back to his native land from his stay abroad for the first time. He landed down at Trivandrum airport. When he reached out he saw a queue of beggars standing in perfect order receiving the travelers.&nbsp; My friend after searching for long found a ‘2’ rupee coin and dropped it in for one of them. Shot came the reply “Sir, don’t you have a dirham”. On visual scanning my friend finds that the plate in the beggar’s procession only had cents, pennies, fils…….in them.
Yo! that is display at the POS!!! My friend says he was surprised on the awareness these people had…….. they knew the flight schedule, the currencies on float in those countries and&nbsp; of course the exchange rates…….What would we call that - &nbsp;market awareness / targeting / demographic knowledge? There is something here to learn from, for all the management students &amp; practicing managers……….. 
