  In both the survey data and in our sample,  curiosity predicts adoption. nbsp;  More curious people are more likely to adopt. nbsp;  Traditional adoption and diffusion variable uses a variable called innovativeness.
 I haven't gotten a chance to look fully at the items that are used in our field for innovativeness,  but some of those used in the ( not very good)  paper I just reviewed sound like curiosity to me. nbsp;  I think Mary is getting some papers that used the innovativeness construct,
 so we can take a look and see what we think. nbsp;  On a related note,  Rogers does mention that openness to learning is related to early adoption. nbsp;  We tried that construct and it factored three ways,
 so we've used curiosity instead. nbsp;  So innovativeness,  openness to learning and curiosity may measure similar ideas. nbsp;  I think we can mention all these literatures in our section on curiosity.
