  Yesterday I was given the opportunity of watching a DVD of Shrek 2. Hmm now something stopped me. And this time it wasn't just my frustrating honesty, I really just didn't feel like watching Shrek 2.
Now I wan't a huge fan of the first, but I got to admit the positive reviews of the film + of the character of Puss in Boots had created a little excitement within me about seeing this. That excitement is now dead. Everytime I turn on the TV I see the same stupid Shrek 2 ads. I swear if I here "I'm a stallion" one more time I am going to get a shotgun and kill every talking donkey / horse in Ireland. Everytime I look at a bustop I see a poster of one of those CG characters staring back at me. Or some git telling me they poisoned someone (stupid hygiene and so forth).
Everytime I'm in a shop I see another poster of ... Screw it, you get the idea. Shrek 2 has broken all kinds of Box Office records in the states. Could it possibly because we have all been brainwashed by millions spent on advertising? In fact what is the last blockbuster you can think of that didn't have an odd $30 million behind its advertising. In Ireland that's probably Intermission, and lets face it - it had the home crowd advantage. Apart from that all I can think of is "My Big Fat [not so great] Greek Wedding". And even that received alot of media attention half way through its run. Damn advertising. And damn lack of successful films that succeed without huge advertising. And damn Shrek 2 for taking the piss at how much ads a film can produce. 
