  Suggested topics for Bloggs 1) research an ad agency and briefly describes its history, famous campaigns and staff. 2) Find a favorite long copy ad, find out who wrote it and describe his/her style. Maybe try to imitate it. 3) pick apart your favorite campaign and find out who did it, why it works and why it was different.
4) Talk about your individual taste, your passion, and how that ads to your concepting skills. (for example: I love to read novels and I believe its important to know how the great writers write. ) 5) Make a list of required reading for anybody in this class. Include any advertising book you think is a must have, any film/book/art that you believe shows the essence of creativity. 
