2) Social Support: Trust

• Invite participation by ensuring trust

  • Disclose patterns of past performance
  • Provide references from past and current users
  • Get certifications from third parties
  • Make policies for privacy & security easy to find & read

• Accelerate action by clarifying responsibility

  • Clarify each participant's responsibilities
  • Provide clear guarantees with compensation
  • Describe dispute resolution and mediation services

Communications of the ACM, Special Issue on Trust

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